CBD or cannabidiol is the second prevalent chemical compound from cannabis or marijuana. With the legalization of marijuana in many countries, many get to enjoy its benefits. It can relieve depression, anxiety, stress, and promote better sleep.
With CBD becoming more popular, many businesses took the opportunity to market their CBD products. Are you one of those businesses that need help with marketing your CBD products? Read on to get some strategies on CBD marketing and brand building.
Educate Yourself and Others
Before you start with your CBD marketing, you need to study laws related to CBD. Take the time to learn about local, federal, state, and international drug laws. Going for a CBD brand is risky since many countries have rules on buying and selling marijuana.
Once you’ve learned enough, you need to inform your audience as well. Tell your customers about the laws in their state and how they can purchase from your brand. Don’t forget to tell your audience the benefits, risks, and dosages they should take.
Narrow Your Audience
Everything related to marketing needs a target audience, so it can be easier to design and strategize. You get an easier understanding of what products you can give them and how. Narrow down your audience by gender, age, location, income, or other factors.
A good way to check who your audience are now is by conducting user surveys. Create simple questions and post them on social media or send the survey through email. The most popular target for CBD brands is aging adults for pain management.
Differentiate Your Brand
When you set into the CBD market, you need to find a way to make your brand stand out. You need to show your target audience that you can give something new and worthy of their money. Start by creating a unique and creative brand name, packaging, and labels.
Once you know who your audience is, you can make a name that speaks to them. It would help if you also had a goal or purpose when your brand building. Those goals will be your vision and mission that differs you from other CBD brands.
Your purpose will also act as your brand’s message to your target audience. Put your audience in your shoes to see what appeals to customers on a personal and emotional level. Create a mission that both you, your employees, and your customers can achieve.
Size Up the Competition
CBD industries continue to pop up worldwide, estimating over 30% market growth for 2020 to 2024. As the CBD market size rises, you need to do your research. If a new CBD brand grows faster than you, take your time to study their strategies.
The research will help you get more info on planning and creating a strong brand image. Avoid copying from your competition since it may have the opposite effect, leaving you covered by other brands. A good way to know if you’re strategies work is by using analytic tools to check your sales data.
Take Advantage of Public Relations
One of the best ways to increase your visibility is by having connections with news websites. You can write press releases to send to editors, journalists, and authority blogs. Talk with wellness websites and journals to work with you for your white label CBD marketing.
They can post your press release to market your brand to their established readers. If you have a well-written and popular press release, other news outlets will also post it on their website. Marketing through a news website is a cost-efficient way to build your brand image compared to ads.
Focus on Content and SEO
Content marketing is one of the most common and effective ways to get attention. An effective CBD marketing needs high-quality marketing and Search Engine Optimization (SEO). SEO is a great strategy to drive organic traffic to your website. When heading into content marketing, it’s about writing an article or blog post about CBD.
You need SEO for people to find your content, read them, and possibly share it. SEO is all about using keywords, good website design, and ranking top in search results.
Start by thinking of a primary keyword that you should spread throughout your article. Find a keyword with a good search volume, competition, and relevant to your brand. Implement the keyword not only on your article – but also on the title and meta elements.
When you try these strategies, be sure to ride the recent trends. It will raise your chance of getting on the top of the search results on Google or Bing. SEO and content marketing needs a lot of patience and consistency for a better success rate.
Utilize Influencer and Affiliate Marketing
Get your brand more visibility by partnering with micro-influencers with the same niche. Influencers have large followings that have the power to build brand recognition. They can provide a personal and authentic review that may encourage their followers to buy from you.
You can pay your partnered influencer with free products or services. Another marketing strategy is affiliate marketing, where another company helps market your products. This strategy offers a wider outreach and gives a win-win for both businesses.
Invest in building a powerful online presence to be your 24/7 spokesman. Staying online will be your customer’s way to contact you and engage with your brand. Take advantage of the different platforms, such as Instagram, Google, Facebook, and many more.
Quality Above Everything
Quality is everything that sets your brand apart from everyone else. It should be present in your blogs, website, social media, and most importantly your products. You need to be honest when sharing your tests, sources, and growing techniques for the CBD you sell.
Tell your customers unbiased info on the usage and potential risks and health effects. Selling high-quality and reliable products will raise your sales and visibility. With genuine and quality products, buyers will leave positive reviews and share your brand.
Learn How to Become Proficient in CBD Marketing Today
CBD marketing needs plenty of time and commitment to get visibility and sales. You need to pay a lot of attention to your quality, connections, goals, and brand image. It’s also important to get to know your audience and target them when marketing.
Do you want to learn about the current developments and trends in the CBD market? Keep yourself in the loop with the help of our posts today!